competitive advantage

9 articles
Inspirational Wisdom for Today (IWFT)

Inspirational Wisdom for Today (IWFT)

In the world of today, CHANGE is permanent and INNOVATION happens to be a driving force that manages change in any competitive market. The fact is, you either adapt to change with the times, or wither away. Lack of innovative ideas has led to the collapse of many organisations and careers. To be ahead of the game, you need to…
Inspirational Wisdom for Today (IWFT)

Inspirational Wisdom for Today (IWFT)

Your dream is an ideology, hence not everyone will buy it. Therefore, at the initial stages in pursuit of your dreams, you will attract only those that share the same ideology as you. As time goes on, and the more you penetrate the market and your competitive advantage and unique selling proposition becomes more established, then the likelihood other people…
Inspirational Wisdom for Today (IWFT)

Inspirational Wisdom for Today (IWFT)

In life you need to set standards. High standards in terms of dealing with people, branding, managing and leadership acumen should make you distinct in the market place. In other words, your standards should define who you are. It should bring the right people into your life and attract people who will invest in your dreams and aspirations. What standards…
Inspirational Wisdom for Today (IWFT)

Inspirational Wisdom for Today (IWFT)

The personality behind the product is more critical to the success of the product than the quality of the product. Oscar Bimpong A product's quality, the Competitive Advantage it brings to the market, and its Unique Selling Proposition (USP) alone may not be quite enough. Many a time, people seem to concentrate a great deal on the product, forgetting about…

THE POWER OF SELF MOTIVATION

Activating self motivation means you are on the road to overcoming challenges in life. That is creating an atmosphere of possibility in your own world. Hence self motivation is the first step to overcome the hurdles of life. They say motivation comes from within and inspiration comes from the outside.┬áThat is why we have self motivation and not self inspiration.…

HOW TO MANAGE CHANGE AND INJECT INNOVATION IN A SUSTAINABLE ENVIRONMENT

Change in the 21st century is in constant motion and it's one of the embodiments of life that can cause you to either be a winner or a loser. How you perceive change is very critical to your success in life. The fact is you can easily be at the losing end if change is not in your dictionary. If…
EXECUTIVE HEALTH: ENHANCING BUSINESS PEAK PERFORMANCE USING SIX SIGNIFICANT PILLARS OF HEALTH

EXECUTIVE HEALTH: ENHANCING BUSINESS PEAK PERFORMANCE USING SIX SIGNIFICANT PILLARS OF HEALTH

CEO's and Senior Executives in today's Corporate World are having tremendous challenges in balancing their busy schedules with a healthy lifestyle. Today's Market is a very competitive market, thereby your inability to lead a healthy lifestyle means you are bound to miss out on significant business opportunities. Therefore how can senior executives blend their busy business executive lifestyle with a…

EXCERPTS FROM THE INTERVIEW HOW TO POSITION YOURSELF IN ANY MARKET

The discussion with Peter Gerlach who is the director of the Gerlach Group, Business Strategist and High Performance Sales Consultant kick started with the fact that, you don't need to be everywhere but you need to be somewhere in the industry that you operate. That is you don't need to provide a service to everybody but you need to provide…

YOUR CUSTOMER AND YOU

Nobody starts a business without a target market in mind. The fact is you need to define clearly the kind of people your business will attract. This will help you to develop marketing tools, techniques and strategies capable of luring them to patronise your business. The question is what will make some one buy from you and not your competitors.…